#RPGaDAY Day 23, Coolest looking RPG product / book
Not really sure. There have been so many.
I loved BESM 3.0 when it first came out. Colorful and really captured the feel I wanted.
I loved the way the Dresden Files RPG looks too.
But for my money the coolest RPG books are still WitchCraft and the 1st Ed. Monster Manual.
These two books fill me with all sorts of geek-related joy.